Instasure sends insurance leads to licensed agents: real Canadians who asked for an estimate or an advisor on our site, matched to your province and the lines you’re licensed for. Each lead goes to one agent only. Register free, get your first 10 leads once your licence is verified, then choose a monthly plan in your dashboard.
Updated
Term life insurance · Brampton, ON
$500,000, 20-year term · age 38 · wants coverage within 30 days · prefers a call after 5 p.m.
How it works
Four steps, and you only pay once your free leads are used and you choose a plan.
Create your agent account in about three minutes: your licence number, the provinces and lines you’re licensed for, and a password. No credit card.
We check your licence on the provincial regulator’s public register before any lead is sent, so every agent on the network is licensed.
Once you’re approved, your first 10 exclusive leads arrive by email and in your dashboard as people ask for help.
After your free leads, pick a monthly plan in your dashboard. Every plan is priced per lead; turn renewal off any time.
Where the leads come from
Every lead is a person who used instasure.ca to get an instant estimate, run a calculator or request a licensed advisor, and agreed to be contacted about it. We don’t buy lists or resell old data.
What you get
Name, email and phone, plus the best time to call and their preferred language.
Product, coverage amount, quote answers and the instant estimate they saw on the site.
A 0–100 score and A–D grade from completeness, timeframe and engagement, so you call the hottest first.
When they want coverage and the page they came from, such as a mortgage-renewal or Super Visa guide.
The exact consent wording they agreed to and when, kept with the lead for your compliance file.
Every later request from the same person is added to the same lead, never sent to someone else as a new one.
Your agent dashboard
No extra CRM needed. Sign in and everything is on one screen: new leads, what to do next and how you’re converting.
Lead types
You only receive the lines on your licence. Filter further by product in your dashboard.
Pricing
10 exclusive leads, once
$0
No credit card · after licence check
Register free arrow_forwardWhen your free leads are used, choose a monthly plan in your dashboard. Every plan is priced per lead plus GST/HST, the more leads a month the lower the price per lead, and you see every price before you pay.
Exclusive vs shared leads
With a shared lead you’re racing several other agents to the same phone number. With an exclusive lead, you’re the one licensed professional the person hears from.
| Instasure leads | Shared lead lists | |
|---|---|---|
| Who else gets the lead | Nobody: one licensed agent per lead | Can go to several agents at once |
| Where it comes from | A person asking for an estimate or advice on instasure.ca | Varies by vendor |
| Licence check | Every agent verified on the regulator’s register | Not always |
| Bad leads | Reported from the lead page and credited back if invalid | Varies by vendor |
| Tools | Built-in pipeline, follow-ups and conversion tracking | Often a spreadsheet or email |
| Commitment | Free start, then monthly plans; renewal can be turned off any time | Some vendors require contracts or minimums |
Built for a regulated business
Every agent’s licence is checked on the provincial regulator’s public register before the first lead.
The person asked to be contacted about their request; the wording and time are stored with the lead. For newsletters or anything beyond the request, follow CASL.
Our How we make money and privacy policy tell people that licensed agents pay us per introduction.
Instasure doesn’t give advice or set prices. You advise under your own licence, agency or MGA, and your regulator’s rules.
Canadians ask for an instant estimate or a licensed advisor on instasure.ca. Each request is checked, scored A to D and sent to one agent licensed for that province and product. You get an email alert straight away and the full request in your dashboard: contact details, product, quote answers, timeframe and consent record.
Yes. Each lead goes to one agent only and is never resold or shared. If a lead is moved to another agent, for example because you paused your leads, the credit it used is returned to you automatically.
10 free exclusive leads once your licence is verified. Registration is free and needs no credit card. When your free leads are used, you choose a monthly plan in your dashboard to keep receiving leads.
Agents and brokers with a current insurance licence (life and accident & sickness, or general insurance) in at least one of these provinces: Ontario, British Columbia, Alberta, Manitoba, Saskatchewan, Nova Scotia, New Brunswick, Newfoundland and Labrador, Prince Edward Island. We check every licence on the provincial regulator’s public register before sending leads. Quebec isn’t open yet.
Life (term, whole, no-medical, mortgage and final expense), critical illness and disability, health and dental, travel and Super Visa, car, home, condo, tenant and business insurance, plus specialist niches such as high-risk drivers and newcomers. You only receive the lines you’re licensed for.
Paid plans are priced per lead and billed monthly, plus GST/HST. You see every plan and price in your dashboard before you pay anything, there’s no long-term contract, and you can turn renewal off at any time.
Report it from the lead page within 7 days of delivery. If the phone number and email don’t work, it’s a duplicate, it’s outside your licence, or the person says they never asked to be contacted, we return the credit.
No. Each paid month adds your plan’s lead credits. If fewer matching leads arrive in a month than your plan includes, the balance carries over to the next month.
Yes. In Lead preferences you can narrow leads by province, insurance line, product and minimum lead grade, and pause new leads at any time, for example while you’re on holiday.
You pay a flat fee per lead for marketing, not a commission or a share of any sale. Rules on paying for leads, referral arrangements and disclosure differ by province and regulator, such as FSRA, RIBO or the Insurance Council of BC, so follow your regulator’s guidance and your agency or MGA’s policy.
Register in about three minutes. We verify your licence, then your free leads start arriving.
Photos are stock images from Pexels and Burst (Shopify) and don’t show Instasure agents or customers. The lead card above is an illustrative example.
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